It's time to plan your content, but you don't know the best time to post on social media. This data is important to take advantage of the best time to upload content and get more interactions.
It is something that has always been debated at length among digital marketing and social media professionals about how to boost the engagement that the posts you make can have, both on your accounts and on those of your company or business.
Major networks like Instagram, Facebook, and YouTube offer information about social media posting times. But you can also use external help to find out this information in detail, such as from Creation Infoways.
Coinciding with this conclusion on Social Media Posting Strategy, a few months ago Creation Infoways was started to schedule the social networks and manage the client's social media accounts.
That's when this tool put an end to all the speculations and started to make it easier for me to manually analyze by myself what would be the best times to share your content with your community.
Thanks to Creation Infoways team Social Media Marketing Features, you have a way to know which hours of each day are the most conducive to sharing content on your Facebook page.
All you have to do is enter the Planning option of the tool, once you connect your Facebook Fan Page.
Once there, you will see a large calendar, where, if you choose Facebook in the Best Times option, you will see that the calendar is filled with different shades of blue.
Depending on the color scheme, you will already know, which are your best times to share content on your Facebook page, since by having connected your page with Creation Infoways, it detects which time slots are in which, in principle, you will have more possibilities of achieving more engagement and visibility.
Just as you did with Facebook, to find out when it is best to publish on your Twitter account, you can use this handy feature that is available starting with advanced plans.
Always remember to change the 'Best times in' option to switch from one social network to another.
If you look closely, you will see that the best hours on Facebook rarely coincide with those on Twitter, because, as I mentioned before, each social network has different characteristics from the others, so they will not have the same user profile nor will they visit them at the same times.
If you want to have greater engagement and visibility with the photos you upload to your Instagram account, you should keep in mind that your images are eye-catching, original, and in line with the image you want to give. But another factor to take into account to have more success with your content is knowing the best time to post on it.
Following the great functionality that Creation Infoways, a Social Media Marketing Agency has, you can find out. You just have to take a look at what the heat map of your publication calendar tells you, once you have connected to your account.
In this case, the different shades of pink will give you the answer to the eternal dilemma of what is the best time to upload posts on Instagram.
Without a doubt, with this feature, you will be the most successful Instagrammer among all your friends!
To nail your YouTube content strategy, the best times to publish with your account are available with the Creation Infoways experts.
This best time is a recommendation of what works based on the results of accounts connected to Creation Infoways. The sample included 60,000 YouTube channels and one million videos/shorts.
For the calculation, publications have been grouped in the same time zone and, therefore, you can talk about the best time in any time zone in the world.
This best time is updated monthly so it is always up to date.
If you have a presence on LinkedIn, you're in luck. This social network also provides information on when is the best time to post.
As with YouTube, it is a recommendation obtained from the best results of professional accounts connected to Creation Infoways.
For this recommendation, 40,000 LinkedIn professional accounts and 490,000 posts/month have been included. The publications have been grouping in the same time zone, so you can talk about the best time in any time zone in the world.
You can access this information by creating your Social Media Calendar with Creation Infoways.
Before knowing the best time to post on social media, it is important to be clear about certain aspects of your community, for example, who your potential clients are or what networks they are on.
Before you start thinking about whether you should post more content in the morning, in the afternoon, at dinner time, etc., you should “think with your head” and analyze who you want to target.
This is very important and the first thing you should consider when choosing which social networks to have a presence on.
You must analyze in detail your products, services, and objectives to conclude what type of people are most likely to be interested in what you offer.
Finally, once you have defined who your audience will be, you can move on to qualify and quantify the efforts you will think of in your Social Media Management.
As you have already perfectly analyzed and selected the x-ray of who your target is and who your potential followers or clients will be, you must choose which social channels to distribute your effort, time, and money on.
Also read: Guide to Social Media Marketing: From Strategy to Growth
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