Generating leads online is no longer just an “option” for Real Estate developers, agents, or other professionals. We are not living in an age where cold calling, door knocking, or any other traditional marketing method alone can build a sustainable leads pipeline.
Also, online lead generation is the best way to avoid having “famine” periods in your business and grow it professionally!
The worst part though about generating leads online is that there are 100s of ways and choosing 1 can be a daunting task. You can find 100s of “secret ways” but finding one that works consistently and is tested is difficult.
But that was your problem until now! In this blog, I am going to talk about the top ways that you can start using today to generate a steady stream of high-quality “ready to buy” leads that you can pursue day in and day out.
All the ways that I am going to talk about have been tested by me and my team and have helped countless real estate professionals grow their business. Let’s jump straight into it.
The most effective and the easiest way to generate Real Estate leads is Facebook Ads. Facebook/Meta has a specific category for lead generation Ads and the algorithm is designed to reach and convert the target audience into hot leads.
Facebook has one of the strongest algorithms to reach niche audiences. You will get 100s of options to narrow down on factors like income, age, shopping behavior, interests, and much more.
You can select the target property buyer and reach millions of people effortlessly. The best part is that you can use “Facebook Ads Library” to search the Ads being run by your competitors to learn what’s working currently.
While creating your Ads, make sure to keep the lead form short and simple, keeping the experience smooth for the users.
Where do you think people start surfing when they plan on buying new property?
Real Estate transactions for everyone are a big deal and mostly a one time affair for most of the population. This means that your target audience will be doing extensive Googling before even considering a property.
This is the stage when the users are most responsive to hearing your pitch for your properties. Having your content rank on these keywords will mean unlimited leads for your business.
SEO for your target keywords might take a few months or more for your website to rank. Along with that, you might have to spend a lot of money while building all your SEO assets.
However, if you want results starting today, you can possibly rank #1 on the same keywords using Google Ads. Countless Real Estate companies rely on Google to generate leads regularly and there are numerous keywords that can give you “buy-ready” Real Estate leads day in and day out:
This list goes on….
Video content has surpassed text and other forms of content, which is why YouTube is one of the biggest sources of high quality traffic for almost every industry.
Your target audience spends a considerable amount of time on YouTube and with the right content and Ads, you can convert them into leads easily.
Just like you and almost everyone else, your leads are spending a lot of their time on different Social Media platforms.
You would normally hear that only youngsters are present on Instagram, which might be partially true but the same is not the case on LinkedIn and Facebook.
LinkedIn especially is used by most large Real Estate companies to reach high net worth individuals and other Real Estate investors. The process of creating Ads on LinkedIn is almost the same as in Facebook except for a few exceptions.
You will have to test a lot of Ad copies and creatives to eventually find a profitable campaign for your business.
Not just Ads, but organic growth on Social Media platforms is another thing you cannot miss for your Real Estate leads pipeline.
Over the past few years, a lot of Instagram, Facebook, LinkedIn and YouTube channels/pages/accounts have popped up that talk about Real Estate and act as influencing elements in the industry.
You can create a name for your company by following a Social Media strategy and building a loyal audience by providing value over time.
Retargeting is an important concept that you cannot miss for your campaigns. As you start generating interest from your target audience, you will start getting visits on your website.
You have to retarget that audience base using retargeting ads on Facebook, YouTube, and other Advertising platforms.
Remarketing/Retargeting Ads are the most profitable campaigns for almost every company running Ads on scale.
Executing even just 1 of the above methods properly can get you millions of dollars in Real Estate deals continuously.
Make sure to give proper time and effort into the method you choose, and leverage it to its potential.
The Real Estate lead generation world has changed since the disruption of online marketing methods and so should your business.
If you need expert help in setting up your marketing campaigns or are not sure on how to set up and run these campaigns profitably, contact us using the information on the website and let’s ascertain if we are a good fit.
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