As per estimates by numerous organizations, eCommerce sales globally are expected to cross the $5 Trillion mark in 2023. The exponential growth in the sector is unstoppable and eCommerce is undoubtedly the future of commerce for almost every sector.
This growth has given birth to countless eCommerce companies, but not all of them are making the sales volumes that they project/expect. But why is that happening despite all this growth in interest from buyers?
eCommerce is dominated by large players and doing it the right way is crucial to creating a place for your company. It is true that if you play your cards right, you can generate more sales than you can handle!
What do I mean by “playing the cards right”? I have personally helped countless eCommerce companies generate millions in sales, which has helped me ascertain what works and what does not.
In this blog, I am going to talk about everything you need to know to increase eCommerce sales in 2023 so make sure to stick till the end and not miss any detail.
What is the difference between generating sales and optimizing conversions?
There are two parts to the story: You need a sales process to generate interest and eventually generate sales on your eCommerce store.
This means you need to know ways to generate sales and then also know conversion optimization techniques to increase conversions on your store. I am going to talk about both the ways because we have both experienced and newbie eCommerce store owners reading the blog.

How to select the best sales channels for your eCommerce store?
If you are just starting out with new ways of generating traffic on your store, there are 100s of options that you can choose from. Here are the top ones that you must know:
- Google PPC Ads: The best way to generate sales instantly is using Google PPC Ads, because you can directly run Ads on target keywords that only interested buyers are searching for. Imagine having your Ad on the keyword “Buy best copper bottle” when you are selling Copper bottles.
- Facebook Ads: The next thing you should know of is Facebook Ads where you can reach a targeted audience of engaged buyers and introduce your products as solutions. In most cases, you can reach more people than Google Ads with the same budget but the conversion rates will most probably vary.
- SEO: Imagine getting impressions on the same keywords where you are running Google PPC Ads without paying for clicks! This is possible with SEO. You can work on SEO and get your products ranked organically, but it takes time and effort to do the same.
- Marketplaces: You cannot ignore marketplaces in eCommerce with giants like Amazon, eBay, and others. Find the best suited ones for your niche and list your products.
- Influencer Marketing: There are different ways of leveraging social media and influencer marketing is definitely one that you cannot miss. Enjoy the attention influencers get by paying for a spot on their profile/page.

How to Increase eCommerce Sales in 2023
After you have started generating enough traffic on your website, it’s time to increase conversions by doing some work on improving user experience.
Here are the top things you can do starting today:
- Running a cart abandonment sequence: This is one area that provides the biggest ROI to most eCommerce brands. After someone has added an item to their cart and abandoned the purchase at the last moment, it is usually because of an external reason. All they need is a small push that can come in the form of a discount email and that engagement turns into a sale!
- Work on site loading speed: The difference of a few seconds in loading time can result in a lost sale. Most websites suffer from a below average loading time. Make sure to check your loading time for all the main pages today.
- Give post pay and other payment options: Users must have a lot of payment options, especially an option to pay in installments. This strategy has worked for decades and will continue to ease sales.
- Email marketing with offers: Make sure to encourage visitors with discounts to join your email subscribers list. People love newsletters from brands they resonate with and the right marketing strategy can get you repeat business from that audience.
- Use a chatbot: Your prospective buyer can be just 1 question away from a sale. Integrating a chatbot will increase trust and reliability, and make the sales process easier.
- Social proof (Popups and more): Users need to trust your product even if they like it. Social proof factors like testimonials and popups talking about recent sales (34 people bought this product in the last 24 hours) can make a big difference in conversion rates.
- Integrate Social Media: Almost every business is on social media and even if you don’t convert the sale today, you want the user to remain connected. The best way to entice visitors is by showing your instagram feed on your website.
- Create offers: Discount or BOGO offers are a must to make it easier for your prospect to buy.
- Upsell and cross-sell: If your customer doesn’t want to buy a certain product of yours, that doesn’t mean he/she will not buy other products of yours. Optimize your funnel with both expensive and cheaper products.
- Free shipping: This is an old time classic and you cannot miss free shipping on your website.
- Observe site sessions: Use software to record site sessions and identify the areas that make your user stop scrolling and the areas that might be pushing the sales away.
- Great product descriptions: Copywriting and engaging graphics might be standing between you and a high conversion rate. Do an extensive competitor analysis to ascertain if you have a converting landing page or not.
Conclusion
Implementing everything in the list will surely boost engagement and conversion rates on your store.
However, every product and niche is different and your store might need something additional to what all we have talked about. These are the top factors that influence conversions but not all of them.
But working on these will surely lead you to knowing what you need to do to take your business to the next level!
Need expert help in optimizing your store for conversions? Contact us using the information on the website to know how we can help your specific eCommerce store.
Leave a Comments