How Many Types of Keywords in SEO Do You Need to Know?

Successful SEO starts with keywords. When you nail SEO, organic views start coming in. More viewers, prospects, conversions, and revenue. There are many SEO keyword discussions. However, how can we choose keywords for keyword research? What keywords should we use to maximize SEO? SEO should target different audiences at each funnel stage with different keywords. You can reach more people and increase your chances of getting a customer. Before we go, how many keyword types exist? This article discusses the types of keywords in SEO.

Creation Infoways, a top Delhi marketing and SEO company, offers a full range of SEO Services to domestic and international businesses. They will boost your Google, Bing, Yahoo, Baidu, and other results and customers. They have been Delhi NCR's top SEO Services for 15 years. Creation Infoways helps businesses improve their online presence with organic and paid marketing. They are strong SEO, SMM, and PPC partners for Indian and global startups, medium-sized businesses, and brands.

Short-tail keyword

The name implies that short-tail keywords are three words or less. Some call them the head keyword. Short-tail keywords are competitive but have a high search volume. Audiences start research with short-tail keywords. Thus, short-tail keyword search intent is hard to determine. They're everywhere. Say someone searches for "lemon". They may be looking for lemon vitamins or calories. Short-tail keywords struggle to match searcher intent, reducing conversions.

Long-tail keyword

Long-tail keywords are over three words. They are also more specific than short-tail keywords. They have a much lower search volume than short-tail keywords. They compensate by being less competitive. The most important thing about long-tail keywords is that you can easily determine search intent. To target them, you must have the price, shipping fee, and store location online. Better yet, users searching with these long, detailed keywords are usually ready to buy!

Short-term fresh keyword

Consider a hot keyword when brainstorming. As shown, search volume peaked around the movie's release but dropped sharply after. You can use a new keyword's explosive search volume to increase organic views but expect a sharp drop after the hype. Fresh keywords allow you to comment on current events and attract new readers.

Long-term evergreen keyword

Evergreen keywords are always relevant. Search volume may fluctuate but not significantly. The point is that users will still search for and want to read about the evergreen keyword two years after you publish something about it. For evergreen keyword pieces, make sure they can age gracefully or update them once a year to stay relevant. Though not explosive, the views will be consistent. Double that over time, and you'll get a lot of views on this content. Informational and educational content surrounds evergreen keywords. If you have a well-written informative piece, it can boost your credibility.

Product defining keyword

These keywords describe your product. The Keyword Tool is also an LSI Keyword Research and Planning Tool. See the difference? Product-defining keyword searches are specific. You can be what they want or not. Searchers for product-defining keywords are early buyers.

They need more info to click the checkout. Be specific when targeting a product-defining keyword. Look at your product list and write detailed descriptions for each one to find product-targeting keywords. Select two keywords from those descriptions.

Customer defining keyword

Your target persona, right? Create a fictional audience profile if you don't.

Are they mostly men or women? Their age? Their origin? Their job?

More detail means more useful information. For example, replace "LSI Keyword Research and Planning Tool" with your customer-defining keyword: Marketer-Designed LSI Keyword Research and Planning Tool. Products that fit all are rare. So clearly address your target audience's pain point because one keyword will make a big difference. Use customer testimonials to explain how your product helps them. 

LSI terms

LSI keywords are thematically related to your main keyword. Assuming your main keyword is lemon, your LSI keywords could be lemon tea, organic lemon, and nutrition. Choose a main keyword to find an LSI keyword. LSI keywords allow you to create topics around a broad theme and target all the smaller branches with one root keyword. Thus, your content will appear for user-searched keywords. This keyword is great for blog posts and content. The LSI keyword is hard to find. Look at the suggested search section on the search result page to see what keywords the search engine associated with the query.

Competitor Keywords

You see, brands actively seek out keywords that their competitors are using for SEO. Researching competitor brands' keywords is a good idea because it lets you target buyers with similar interests and potential customers who have yet to become familiar with your brand or website. 

Geo-Targeted Keywords

Geo-targeted keywords in SEO target a country, region, city, or neighborhood. This keyword type is ideal for local businesses looking to grow. Users of geo-targeted keywords in browser searches are likely looking for local businesses or services. 

Conclusion

Understanding the types of keywords in SEO can set you apart from your competitors. Above all, using these SEO keywords will help you create a great content strategy that covers different stages of your niche and your potential customers' marketing funnel journey. Choosing and analyzing SEO keywords can be overwhelming, especially if you're building a massive content resource. To know more, contact Creation Infoways.

Also Read:- Importance of SEO for Small Businesses

What Are the Best SEO Tools for Keyword Research?

The Best Search Engine Marketing Strategies Explained

Benefits of SEO, How Can SEO Help Your Business?

Paid Search Marketing Is About Bidding and Buying Relevant Keywords