How to Conduct Keyword Research for Google Ads Campaign?

written by Rahul | May 13, 2023 | 518 Views

Finding and making the right Google Ads strategy is a practical approach to the success of your business. This attracts potential customers and helps in increasing business revenue. Now the center of every successful Google Ads campaign is comprehensive keyword research. This makes a search more relevant and reaches the target audience efficiently, hence giving you control over your ad campaigns like a pro!
Let us walk you through the step-by-step procedure of conducting keyword research for a Google Ads campaign to help you achieve your goals and drive success.

Why do you need keywords for your Google Ads campaign?

Keywords give you the base for a smart campaign Google Ads and help you bid on the particular ad placement, therefore reaching the target audience more efficiently.
Apart from giving more control to your campaign, keywords let you show your ads to those who are searching for things related to your service or products. However, selecting the right keywords necessitates a strategic approach that includes extensive keyword research.
This will assist you in determining high-intent keywords with high search volume that are within your budget.

Steps for Conducting Keyword Research

Google Ads Campaign

Step 1: Brainstorm Potential Keywords

Keeping your products or services in mind, brainstorm the potential keywords that your target audience would use and generate a list of the same. You need to have some relevant guesses which will be your short tail keywords. Try to understand the needs and preferences of your audience and analyse your landing page.
You can start with broader terms that align with your products and then move towards more specific ones that can come out to be a long-tail keyword. For example, if your business relates to ‘Kitchen accessories online shopping in India’, your keywords search can appear like this:

Kitchen > Kitchen accessories > Kitchen accessories online shopping > Kitchen accessories online shopping in India
‘Kitchen’ includes a lot of things and so your audience might not be directed towards your service as it can derive a massive search volume. Therefore, we spring to more specific words that can narrow the search and let the people reach you faster through less competition.

Step 2: Refine the Keywords

After you have relevant keywords in place, refine the list by removing the most irrelevant keywords and focusing on those with lesser competition and higher search volume. During this process, you can also refine the negative keywords and highlight those that might have a higher conversion rate. Negative keywords are those words that you do not want to appear in search results for your ad. It's a method of ensuring that your ads appear in front of the specific audience you're after. Using these prevents your ads from appearing in searches not relevant to your service or product.

When you add "free" as a negative keyword to your campaign or ad group, for example, you are telling Google Ads not to show your ad for any search that includes the phrase "free." When your negative keywords match the content of a site, your ad is less likely to display on that site in the Display Network.

Step 3: Use Keyword Planner Tools

After refining the keywords, you will need to check the competition level on each one of them and for this, you can use tools like Google Keyword Planner and SEMrush. Keyword Planner for different Google Ads campaign types also tells you how competitive each keyword is. The quantity of advertisers bidding on each keyword determines the level of competition. This tool gives you the average CPC (cost-per-click) of each keyword.

Using Google Keyword Planner, we input the four primary subjects discovered on our landing page, and Google presented all of the keywords relevant to those topics.
You may segment by language and location (country, region, province, or city). The wonderful thing about this planner is that it frequently identifies terms you hadn't even considered. Though, it is important to thoroughly filter them and make sure none are missed out.
SEMrush keyword research allows you to categorize keywords based on the amount of searches or the quantity of different keywords.

Step 4: Analyse Competitors

Understanding your competitor's keyword approach will help you identify any holes in your own plan that you can improve, as well as weaknesses in their strategy that you can target to become more competitive.

Just enter the competitor’s website in the Keyword Planner to get a list of targeted keywords and then compare them to your list.
Despite the fact that it is a brief and easy operation, competition keyword research may provide considerable benefits and is an important element of the PPC optimization process.

Step 5: Keyword Review

It's time to test and optimize your advertising once you've selected the proper keywords and generated relevant ad groups. Regularly monitor your ad performance and make adjustments based on the data. You can analyze the keywords using the methods below to confirm that they correspond with your marketing goals through a smart Google Ads campaign:

Check relevance: Examine each phrase to ensure that it is relevant to your organization, product, or service. Remove any terms that are too wide, too narrow, or irrelevant to your advertising objectives.
Check the volume of search: Examine the search volume for each keyword to estimate its potential influence on your campaign. Remove any terms with a very low search volume, as they are unlikely to produce significant traffic.
Check the competition: Examine the amount of competition for each keyword to estimate its possible cost and value. Remove keywords with a high level of competition and those are too expensive to bid on.
Check the Match Type: Make sure you're using the correct keyword match type for each term. To help you target the proper audience and eliminate unnecessary clicks, consider utilizing wide match, phrase match, or precise match.
Check for Negative Keywords: Use negative keywords to filter out irrelevant queries and save money on clicks that are unlikely to convert.

Usage of Keywords

After collecting the right keywords, you can use these tips for good keyword placement in your Google Ads campaign:

Use long-tail keywords: Product or service specific long-tail keywords can help you in targeting potential customers who are searching for what you offer.

Include Keywords in Ad Headlines, and Descriptions: Keywords in ad headlines and descriptions might help you make your advertising more relevant and targeted. If you offer running shoes, for example, including keywords like "best running shoes" or "running shoes for women" in your ad headlines and descriptions will help you attract potential buyers who are looking for those exact sorts of items.

Use location-based keywords: If you sell commodities or give services in a specific location, including location-based keywords in your Google Ads campaign can help you target potential customers who are seeking for those items or services.

Conclusion

Finally, conducting extensive keyword research is a critical step in developing a successful Google Ads campaign. You may target the correct audience, enhance ad relevancy, and increase ROI by finding the proper keywords. Although, it should be noted that keyword research is an ongoing process that requires monitoring and optimization consistently. You can remain ahead of the competition and consistently improve your results by analyzing your campaign performance on a regular basis and modifying your keywords accordingly. So, take some time out to conduct good keyword research, keep yourself updated on the latest trends and insights, and optimize your campaign successfully. Your smart campaign Google Ads may reach new heights and help your business accomplish its objectives with the appropriate approach and a little ingenuity.