For a website to survive in the online world, it is important to put in place good practices to attract maximum traffic, gain notoriety among Internet users and increase its conversion rate. Appearing among the first results of the engines is the main objective of any web administrator. To achieve this, you will need to look into paid SEO campaigns, the goal being to obtain a good return on investment. This is where Google Adwords comes in, Google's paid advertising program, which will help attract as many visitors as possible to its website. Let's find out together why becoming a Google partner in India has become essential and what its advantages are.
A Google Partner in India refers to a certified agency or individual recognized by Google for their expertise in online advertising and proficiency in Google Ads. These partners have met Google's stringent requirements, demonstrating a high level of skill and knowledge in managing ad campaigns effectively. Being a Google Partner in India signifies a commitment to excellence in digital marketing, offering clients the assurance of working with professionals trained and endorsed by Google. These partners stay updated with the latest trends and tools, providing businesses with strategic advertising solutions tailored to enhance online visibility and drive results.
According to a study on the relationship between the positioning of a page in the Google SERPs and the number of clicks it obtained, we learn that by occupying the first place, the site will drain on average 31.73% of page traffic. There is no doubt that the first position gets the highest volume of clicks. Given these figures, we understand why positioning on search engines represents a strategic issue for the sustainability of a website.
As a reminder, SEA for Search Engine Advertising allows you to distribute targeted advertisements on the Internet. Through the implementation of these paid SEO marketing campaigns, the company wishes to attract more visitors and make its site more visible to as many Internet users as possible. Thus, by broadcasting targeted advertisements on the Internet, you ensure a return on investment. Unlike SEO, SEA allows a greater and faster guarantee of results provided you pay the price of course.
Whether you are a web agency, specializing in advertising or just a digital marketing professional, Google Partner certification will offer you many advantages. Indeed, it will demonstrate your legitimacy in being entrusted with this mission, your seriousness, and your perfect mastery of Google tools such as Adwords or Google Shopping. This will encourage companies to collaborate with you and choose your agency over another. Being certified means proving that you have all the required skills. In addition, you gain visibility since you will be automatically listed in Google's online directory.
Google Partners is above all an online platform set up by Google for agencies and web professionals. Individual registration is free and open to anyone with a Google account.
By registering with Google Partners, you will gain access to a variety of Google tools and materials:
It's that simple? So anyone can become a Google Partner?
After reviewing the many advantages offered by Google Ads certification as well as the importance of using an agency that has joined the program, we will explain to you how to proceed to become a Google Partner in India. You should know that Google has established a list of conditions to be respected in order to become a Google partner.
Registering on the Google Partners platform is one thing, becoming a Google Partner In India is another. Google Partners are subject to strict selection criteria which earn them (if met) the Google Partner badge.
Three essential eligibility criteria must be met to qualify for the Google Partner badge.
At least one person who has validated Google AdWords certification must be affiliated with the company.
Google analyzes the type and frequency of changes to AdWords accounts, customer loyalty, and an agency's ability to get the most out of advertising budgets.
Google checks with all its partner agencies that best practices are respected for each of the distribution levers used. These may be good practices to follow on the Search Network, on the Display Network, or regarding advertising on YouTube.
Examples of criteria controlled by Google for search advertising include:
To be eligible to obtain the Google Partner badge, an agency must also carry out a spending activity that guarantees its long-term reliability.
The following conditions must be respected:
Proven expertise: When you use a Google Ads Agency, you benefit from all their expertise in the field since they have perfect mastery of the tool. So the conversion rate will be effective
Significant time savings: By delegating this mission, you will save time to concentrate on other tasks.
Perfect mastery of the tool: because this tool evolves over time, it is essential to entrust this mission to an Adwords expert
Resources made available: Being a Google partner in India also means benefiting from the resources made available to agencies by Google so that they can keep their knowledge of the various Google products up to date.
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In the ever-evolving digital landscape, becoming a Google Partner In India stands as a beacon of trust and proficiency for agencies and marketers venturing into SEO and paid campaigns. Its certification not only signifies expertise but also grants access to invaluable resources and beta features, empowering businesses to craft impactful strategies. By meeting stringent criteria and fostering a strong spending activity, aspiring partners can amplify their reach, establish credibility, and navigate the competitive online sphere with confidence Collaborating with a Google Partner Agency ensures adherence to best practices, saves time, and guarantees a deep understanding of evolving tools like AdWords.
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