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What is the future of e commerce in India? 

One of the comforts of the internet is instant access. The worldwide web has changed the way we work, the way we socialize and the explosion of eCommerce has changed the way we buy. In the last ten years, the evolution of technological hardware and the Internet has had a direct correlation with ecommerce. The Internet has become the desired medium for marketing, advertising and the purchase of products, goods, and services; E-Commerce website development has grown to rival traditional purchases in many ways. However, the most significant changes that have taken place in the e-commerce sector over the past 10 years include:

  • The rise of online markets.

  • The seamless transition to the use of mobile devices for online shopping.

  • The extraordinary growth of online and digital marketing and advertising.

  • The use of digital changes or improvements to reality in sales and mainstream consumer shopping.

Online Marketplace

In the last ten years, online markets have become a very popular place for activities that sell products and services, for marketing operators who advertise and for consumers who buy. The growth of online markets like Amazon has changed the way people consume additional levels of comfort and security. Many shops and popular brands now also have online shopping available, as well as the traditional one. Amazon led the way by launching its mobile commerce site back in 2001 and continues to drive innovation in the e-commerce market. Among the many initiatives, we mention the delivery of products using drones. By accessing an online market, consumers can find a range of product offerings that fit their search. They can compare prices, brands, read customer reviews and often buy lower-priced products. At the same time, Google released Google Checkout in 2006 to facilitate the payment process for eCommerce buyers who start buying online through multiple retailers.

Another important factor that has contributed to the spread of online shops is the evolution of CMS (Content Management System) dedicated to eCommerce. A CMS is a software that helps users create, manage and modify content on a website without the need for specialized technical knowledge. In a simpler language, a content management system is a tool that helps you build a website without having to write all the code from scratch. This also for the inclusion of products to sell online, the creation of the relative product pages and the management of orders, stock and more. The most used are WooCommerce, Magento, Shopify, Prestashop. View statistics on CMS dissemination.

Purchases optimized for mobile devices

Perhaps one of the most important evolutions of eCommerce in recent years is the ability to browse, compare and buy from sites or apps via smartphone or tablet, simply and responsively. The Mobile Commerce or M-commerce account for a vast majority of people who are now willing to experiment with the entire process through the buyer path smaller screens. People can make purchasing decisions and buy products without ever going into a retail store, all from their mobile device.

Although mobile commerce has yet to be adopted by the masses of smartphone device users, there has been great progress in the first part of this decade. The number of people who used a phone to pay for their products and services rose to 9 million mobile subscribers in the United States in 2008.

Because app markets have developed on Android and iOS, app-based mobile commerce has had the opportunity to create much more interactivity and engagement across these platforms. The push notifications are an advantage that mobile shopping apps have in re-engage with their customers and promote sales. Desktop eCommerce platforms do not have this luxury outside of email newsletters.


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