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What Is a Performance Marketing Agency?

Performance marketing refers to online marketing and advertising campaigns where you pay the marketing agency only when a certain action like a click, a lead or a sale is completed. In this style of marketing, you only pay after certain targets have been achieved, instead of paying lumpsum up front. The targets are mutually decided between the client and the agency. We, at Creation Infoways, are confident in our abilities to generate sales for your business through meticulous planning, constant analysis and a through understanding of online marketing. Our proven track record and years of experience make us confident of putting our money where our mouth is. 

Why choose performance marketing agency?

When you hire a digital marketing agency to run your marketing campaign you pay the money up front. Whether it was a successful or an unsuccessful campaign, you will still have to pay the same amount. But that is not the case with performance marketing. It is a results-oriented style of marketing. You will pay for advertising services only after they have yielded results and not hope and pray that you get your money’s worth. This also allows you to keep track of your return on investment and take note of how your money is being utilized. 

How does it work?

Performance marketing puts together different marketing techniques like Social Media ads, Search Engine Optimization (SEO) and PPC campaigns.

Social Media Ads

Placing ads on Facebook helps you target specific audience depending upon their age, gender, location, language and many other criteria. This allows you to reach the exact audience you are looking for. 

Search Engine Optimization

SEO is an organic way of boosting your search engine ranking and making sure that your company’s page is visible right at the top of search engines. While this is a slow and steady process of boosting your page ranking, but it is also a more long-lasting method. It takes time to climb up the rankings and similarly, takes a lot of time for you to lose your ranking as well. 

PPC Campaigns

PPC campaigns or Pay-per-Click campaigns is a method where you place an advertisement on search engines like Google to ensure that your company’s website is visible right at the top whenever someone search for your product. You pay a certain amount every time someone clicks on your page. This is a good way to build your brand identity in the short to medium term. 

Why choose Creation Infoways?

We have years of experience in designing and formulating digital marketing campaigns and the growth of our clients is a testament to our undoubted capabilities. You will not have to pay any retainership when tying up with us, just pay as you get the results. We will design a comprehensive plan to make the best use of your marketing budget and make sure that each penny is wisely and judiciously spent.


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