What Are the Steps of (Cro)conversion Optimization?
Many factors can influence the conversion rate of your ecommerce, but one of the most important elements in your Call to Action: its success is determined both by graphic attributes and by its positioning, up to the path of the user from landing on the site at the end of the process.
Here are some tips on How to maximize your Call to Action and get the best possible conversion rate.
1. Defend yourself against robots
Scripts like Captchas are used to determine if the person sending the data to your database through a form on your website is a person and not a robot. Robots are automated programs that can create fake accounts on your website, make false orders or simply post meaningless comments.
Adding scripts like Captchas before CTAs will make your conversions real and prevent robots from accessing your site. So if on one hand, the addition of these scripts worsens your CTA because it increases the steps necessary for the user to act on the other it improves the quality of your conversions because it creams those that are not real.
2. Do not overdo Social
Even if the social sharing buttons are very useful, if used incorrectly they can compromise your marketing campaigns and reduce your CTA. You must remember that the social sharing buttons are still small CTAs that distract your user from the main CTA you want to reach. Better to use a few or eliminate them in the landing pages of your advertising campaigns.
3. Do not overdo the required fields
Although having all of your customers' information on file could be important, it has been proven by a lot of research that reducing the fields that lead to your checkout can significantly increase your CTA. Think, for example, of how Amazon has created its pay with a click system, do you think it would have done it without a good reason?
What we recommend is not to ask for all the information together, but to divide it into several forms to be completed at different times depending on the action you want to take. The second piece of advice is to never ask for the same information twice but to auto-fill in the fields for which you already have the requested data.
4 Red is a color that stands out
It seems a minor thing, but colors and contrasts are very important in web marketing and digital conversion strategies when designing your online store. As a general rule, call-to-action buttons should always be red. If the buttons on your website are of a different color, you may lose conversions. Studies have shown that you can increase your conversion rate by up to 34% with a red button.
5. Location is everything
Once you've changed the color of your call to action, two other things are very important: horizontal alignment and vertical visibility. Always put your CTA on the right side of your page. Most languages are read from left to right, which means that a CTA located on the right side of the page will notify the user that he has finished reading the message and can proceed with the action. Also, always place your CTA above the screen line.