Top Marketing Tactics to Drive up the Sales of Your E-Commerce Website
The ways to market a product has had a 360 degree turnaround ever since businesses went online. Having an online business has a potential to reach far more customers than the one which is not. But it is not just about having an online presence. It is about marketing your product in the right way. A top digital marketing agency in India can help you achieve your targets.
It is not that easy to engage with the customers. The average drop-out rate from the cart is 69.2%. If you just keep bombarding the customers with messages and mailers all the time, they may get irritated and you can possibly lose them. Top SEO services companies in India know that it is about building a connection and a bond with the customers.
We are listing below some marketing techniques that can do wonders for your online business.
Make your presence felt on social media
Having a strong and engaging social media presence is a big part of taking your business online. Vibrant and colourful images and interesting videos encourages the user to interact with your page in terms of likes and comments and shares. If you do not yet have a social media presence, now is the time to start. You can begin by creating a page and start uploading photos, videos or interesting write-ups to interact with your audience. Having the services of top Facebook marketing companies can help you a great deal in this regard.
Start optimizing your site for SEO
SEO or Search Engine Optimization is a way to boost the sales of your site organically. This is done by improving the ranking of your site on search pages, so that it appears right at the top of search results. According to data available, the top-3 search results get as many as 75% of the hits. So, the importance of a strong SEO strategy cannot be over-emphasized. There are many things that you can do to optimize your site. You must always begin by making your site user friendly and easy to load. Also, it should be easy to for the user to find what they are looking for. There should be no broken links on the site. Another very successful SEO tactic is to place your ad on website of a reputed competitor. A SEO strategy takes up to six to 12 months to show the results, but it is worth the wait, and this way you do not have to keep spending money to show your site right at the top.
You can invest in Google Ads
You must have noticed that whenever you search for something on Google, the first result will always be an ad. This is a pay-per-click or a PPC service offered by Google, which ensures that no matter where your site is in terms of rankings, your page will be right up there. However, for small and medium size businesses, this is not a long term solution, as you will have to pay Google each time someone clicks on your website. It puts a lot of strain on your resources. However, this can be a good short-term strategy to give an instant boost to the number of hits your site receives.
Start blogging about your product
Providing useful information about your product via blogs is a good way to build trust with your audience. Suppose you are a reseller of refurbished phones, you can give information like what to look for when buying a refurbished phone, or pros and cons of buying refurbished phones. This way the user knows that you don’t only care about selling your product, but you are also interested in educating the customer. The types of blog you want to write is completely up to you. Blog writing is an ongoing process and this content can be shared on social media and helps in driving traffic to your site. Top SEO companies in Delhi like www.creationinfoways.com are equipped with a team of writers and designers to help you in this regard.
Keep adding to your email list
Having a strong database of emails is beneficial for you irrespective of the fact that whether you are on an online business or a brick and mortar store. Having an email marketing strategy helps you constantly engage with your customers without being on their faces all the time. They can read your promotional mails or can find out about your new range as and when they have the time. It is one of the most effective ways to get through to your customer. The bigger your email list, the more people you will be able to engage with.
Use customer photos and reviews
If your user has purchased your product and has tagged you on social media platforms in photos where your product is visible, make sure to repost these photos. It helps you in two ways. First, new customers will see other people using your product and seeing genuine complimentary reviews will also encourage them to trust your brand. What it also does is, it makes your already existing customer feel valued. They feel that your brand does not only care about selling the product, but are also invested in finding out if the user is enjoying your product.
Build strategic partnerships
Getting influencers and bloggers on board helps in reaching a larger audience. Influencers have a strong and trusting audience. A lot of people follow blogs or influencers to get the information about new products or brands. So, if you develop a partnership with them, it helps in creating a buzz about your brand. A user is more likely to try out your product if they are getting to know about it from someone they trust, whether it is an influencer or a friend. This will also help you gain social media presence, as the bloggers or influencers will have added links of your site or social media handle to the photo or video posted by them