How Are Facebook Ads and Google Adwords Worthwhile for a Business?
Nowadays, the concept of Marketing has changed comprehensively with the growing advancement in the technology. Marketing, which was once done with the help of brochures and billboards has now drifted itself towards the edge of Digital Marketing. This very practical method of flourishing the business rapidly consists of various components which lead to phenomenal results in the popularity of the business, hence enhancing its worth. PPC or Pay Per Click is one of the optimum Digital Marketing strategies, offered by many websites on the social media platforms. It is an amount paid by an advertiser to the website owner, each time an ad is clicked, which helps tremendously in promoting the products and services of a company swiftly.
The most commonly used social media platforms by the business firms are Google and Facebook, which are special in their own way. While getting engaged into PPC Marketing, it becomes mandatory to know about the facebook tips and Google Adword Techniques priorly.
The very beneficial services of Google Adword PPC and Facebook Marketing in India are rendered proficiently by the skilled experts, which consists of various factors discussed below-
Facebook Ads V/s Googe Adwords
Paid Search and Paid Social
Google is Paid Search while Facebook is Paid Social. Both are different, as the Paid Search concentrates on targeting of the keywords and Paid Social refers to the procedure of advertising on social networks. However, both the platforms are used in order to boost the business via the internet. The only difference lies here is that through Google Adwords, you can find new credible customers whereas Facebook Ads help new customers to find you.
Determining the Objective and Budget
Before proceeding forward, you must know the purpose rendered by both the techniques and evaluate whether your company needs the same or not. Once you are sure about the objective of your business, you should be aware that Facebook Ads are best to increase brand awareness and demand generation, whereas Google Adwords, on the other hand, would be the best if you wish to generate leads or sales. Both of them are highly-profitable but one needs to become calculative regarding the budget.
Considering the number of users
As Google Adwords is being used from the decades around, while Facebook Ads has come newly into the market but still has gained immense popularity in a very short period of time by attracting 1.28 billion monthly active users which can alone result in the firm's potential internet to reach around 50%. Both of them are equally efficient in prospering your business and taking it to the new heights.
So, summing up now is quite easy as it is discovered that both of them work well simultaneously. Hence, PPC for E-Commerce Website has proved to be one of the most propitious approaches when it comes to operating your business expeditiously where Google Adwords and Facebook Ads proffer stupendous contribution.